The 15 Best-Selling Car Brands and Models in Switzerland in 2025 – The Year-End Ranking

The automotive year 2025 has come to a close – and the Swiss registration figures paint a clear picture: SUVs continue to dominate the market, while electric vehicles have definitively established themselves among the top sellers.

# Make & Model Engine Body Style Registrations
 1 Volkswagen Tiguan Internal Combustion Engine SUV 5,181
2 Tesla Model Y Electric SUV 5,080
3 Mercedes-Benz GLC-Class Internal Combustion Engine SUV 4,299
4 Volkswagen Golf Internal Combustion Engine Compact Car 3,985
5 Škoda Kodiaq Internal Combustion Engine SUV 3,895
6 Škoda Karoq Internal Combustion Engine SUV 3,452
7 Škoda Elroq Electric SUV 3,448
8 BMW X1 Internal Combustion Engine SUV 3,428
9 Audi Q3 Combustion Engine SUV 3,416
10 Toyota Yaris Combustion Engine Compact Car 3,313
11 Škoda Octavia Combustion Engine Station Wagon 3,088
12 Dacia Sandero Combustion Engine Compact Car 3,066
13 Škoda Fabia Combustion Engine Compact Car 3,025
14 BMW X3 Combustion Engine SUV 3,007
15 Škoda Enyaq Electric SUV 2,859

Head-to-Head Race at the Top
Two models are locked in a tight battle at the top of the rankings:

The Volkswagen Tiguan leads the year's ranking with 5,181 new registrations. The Tesla Model Y follows closely behind with 5,080 registrations
This makes the Tiguan the best-selling car in Switzerland in 2025, while the Model Y remains the country's most successful electric car. The narrow gap demonstrates how closely demand has converged between conventional combustion engine vehicles and purely electric vehicles.

SUVs clearly dominate
A look at the top 15 makes it clear: SUVs are the preferred body style of Swiss customers. Ten of the 15 best-selling models belong to this segment. The Volkswagen, Škoda, BMW, and Mercedes-Benz brands are particularly well-represented.

Among the most successful SUV models of 2025, besides the Tiguan and Model Y, are:

Mercedes-Benz GLC-Class – 4,299 registrations
Škoda Kodiaq – 3,895 registrations
BMW X1 – 3,428 registrations
Audi Q3 – 3,416 registrations
The SUV trend continues in the electric vehicle sector as well: In addition to the Tesla Model Y, the Škoda Elroq (3,448) and the Škoda Enyaq (2,859) are two other electric SUVs in the top 15.

Compact cars remain relevant
Despite the SUV boom, classic compact models have by no means disappeared. With 3,985 registrations, the Volkswagen Golf remains the most successful vehicle in its class. The Toyota Yaris, the Dacia Sandero, and the Škoda Fabia also demonstrate that efficiency, value for money, and everyday usability continue to be key purchasing arguments – especially in urban environments.

Škoda as the Quiet Winner
Škoda's strong presence in the annual ranking is striking: six of the brand's models made it into the top 15. From the classic station wagon (Octavia) and compact cars to electric and combustion engine SUVs, Škoda covers a broad spectrum, appealing to many Swiss buyers.

Conclusion
The year 2025 confirms key trends in the Swiss automotive market: SUVs remain unchallenged, electric cars have reached the top, and volume models with good value for money continue to hold their own. The close race between combustion engine and electric vehicles at the top remains particularly exciting – a clear indication that the market is changing without losing its traditional strengths.

Source: Auto Schweiz www.auto.swiss